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Chick-fil-A preparing a table in the midst of its enemies


Florida-based Chick-fil-A restaurant. Photo: Robert du Bois/Flickr/Creative Commons

Florida-based Chick-fil-A restaurant. Photo: Robert du Bois/Flickr/Creative Commons

Despite being closed on Sundays, Chick-fil-A continues its exponential growth as a fast food restaurant in America. Last year the sales for an average restaurant were double those of McDonalds considered one of the iconic brands of America.

In terms of total sales, Chick-fil-A is third behind McDonalds and Starbucks due to the fact the leaders have more restaurants.

In 2018, Chick-fil-A generated $10 billion an increase of $2 billion since 2005. Compared to one of its major competitors, Chick-fil-A increased its number of restaurants by 8% that year, while KFC actually shrank by 1%. It is one of the fastest growing food chains in America.

These are staggering numbers considering the chain typically only opens six days a week giving its workers Sunday off to be with family and attend church.

But it has opened on Sundays on occasion to provide food often for free in emergencies such as it did after Hurricane Florence hit North Carolina. Staff were called in on a Sunday to not only make but help distribute free Chick-fil-A sandwiches and nuggets to those impacted by the hurricane.

And there was also the time an Alabama store officially opened on a Sunday, so a 14-year-old boy with autism who dreamed of working at Chick-fil-A could work at the restaurant during his birthday.

The chain continues to grow in popularity despite fierce opposition from those on the left who hate its family values and Christian message. In 2012, the chain faced protesters with placards outside its stores after CEO Dan Cathy stated in an interview with the Biblical Recorder the business supported the Biblical definition of marriage and financially contributed to groups that supported this. When protesters showed up, some locations offered them free Chicken sandwiches and a drink.

When Chick-fil-A opened a restaurant in New York in 2016, the city mayor called for a boycott and people responded by lining up down the street to get into the restaurant. And recently students at Texas Christian college have been ‘unsuccessful’ in their attempts to have Chick-fil-A banned from the school over its stand on LGBT issues.

As well, the city council of San Antonio has been working to get Chick-fil-A removed from consideration as a potential restaurant for a local airport even though it’s a favorite restaurant among consumers.

In 2018, for the third year in a row, Chick-fil-A ranked at the top of the American Customer Satisfaction scoring a rating of 87, six points higher than its nearest competitor Panera Bread. The ranking is based on a survey of consumers conducted annually and ranks a restaurant in several areas including food quality, friendliness and cleanliness.

There is a verse in the Book of Psalms that in many ways vividly illustrates Chick-fil-A’s growth. David wrote:

You prepare a table before me in the presence of my enemies;
You have anointed my head with oil;
My cup overflows. (Psalm 23:5 NASV)

Even though he was surrounded by enemies, King David saw God’s blessing as the Lord not only prepared a table for David but caused his cup to overflow. In many ways, this describes the tremendous growth Chick-fil-A has experienced despite the opposition.

It seems Chick-fil-A is thriving in the midst of its enemies.

The chain had its beginnings in 1946 when its founder S. Truett Cathy, a devout Christian and member of the Southern Baptist Church, opened his first restaurant called the Dwarf House. From there he developed the idea of a chicken burger and system to cook chicken as fast as a burger joint.

In 1967, he changed the name of the restaurant to Chick-fil-A and began to expand to other locations.

But Chick-fil-A’s success wasn’t always that way. There was a time that it nearly closed during the depression that hit the US during the early 1980s.

Steve Robinson was Chick-fil-A’s marketing VP from 1981 to 2015 and in an interview with the Christian Post he told of the key moment when Chick-fil-A’s fortunes started to change.

In 1982 the executives decided to implement a corporate purpose for the company reflecting its owners Christian values: “to glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A.”

If we take a closer look at its purpose, Chick-fil-A’s focus was on glorifying God and serving and positively impacting people, not on selling more chicken.

At the same time, it decided to expand out of malls and develop free-standing restaurants and the chain has not looked back. And despite many enemies, God has blessed Chick-fil-A.

Sources:

 

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