According to an article in the City-Journal, Basecamp, a web software company based in New York has decided that it will function as a company selling a product rather than a woke company whose primary purpose is to support left-wing causes.

City Journal explains:

Tech firms are returning to business models that focus on products and profits rather than politics and causes. Well, two are, anyway. The web software firm Basecamp is asking employees not to discuss politics or partake in activism on company time. Founder and CEO Jason Fried also announced that the privately owned firm would be dropping committees, obsequious peer-performance reviews, and “wellness” and other “paternalistic benefits” that try to nudge employees toward a particular lifestyle. […]

Left-leaning media outlets worry that such moves suggest a setback in the effort to build a world that prioritizes inclusion and social justice. In fact, taking politics out of the workplace and focusing on profits are better approaches all around—not just for a company’s bottom line but for society, too. The truly inclusive and tolerant approach is to let employees do their jobs without having either to hide their beliefs or participate in activities that violate those beliefs.

READ: Profits, Not Politics

According to the New York Times, nearly a third of Basecamp’s workforce have announced they will be leaving once they found out the business will be selling software instead of politics. READ: A third of Basecamp’s workers resign after a ban on talking politics.

In a blog post announcing his decision, Basecamp’s CEO, Jason Fried, stated:

“Every discussion remotely related to politics, advocacy, or society at large quickly spins away from pleasant. You shouldn’t have to wonder if staying out of it means you’re complicit, or wading into it means you’re a target. … It’s a major distraction. It saps our energy, and redirects our dialog towards dark places. It’s not healthy, it hasn’t served us well.”

READ: Changes at Basecamp