Report: Religious people have more self-control when it comes to shopping
According to a study by three researchers from university business schools, Didem Kurt, Boston University, J. Jeffrey Inman, University of Pittsburgh and Francesca Gino, Harvard Business School, religious people not only spend less than non-religious but they are also less likely to make impulse purchases. The study that involved looking at the results of five earlier studies on spending habits also included the group’s own research. In their study, the three researchers put 800 people through a variety of “hypothetical” shopping scenarios and as well tests to evaluate how strong their religious beliefs were. What they discovered is that an incremental increase in religious belief resulted in a 5% decrease in spending and impulsive buying. This confirmed results from a survey of spending by 2,400 people in 10 states in 2011 and 2012, conducted by Point of Purchase Advertising International. It showed that people living in more religious counties not only spent less money on groceries than people living in less religious counties, but also had “fewer impulse purchases.” There are undoubtedly a variety of …