When the Atlantis Space Shuttle was returning from its space flight in 2002 a piece of insulation intended to protect the craft from the searing heat as it traveled through the atmosphere broke off on re-entry. It resulted in minor damage to a rocket booster. The crew and shuttle landed safely and because of this successful landing, the insulation issue received only a cursory inspection. The next year, insulation broke off the heat shield again. It happened during the launch of the Columbus space shuttle destroying the craft and killing all seven members of the crew. This time NASA suspended all flights and undertook a thorough investigation resulting in nearly 30 recommendations to increase shuttle safety. This story was highlighted in 2010 by two researchers — Vinit Desai, assistant professor of Management at the University of Colorado Business School and Peter Madsen a professor at BYU School of Management. They used this story as part of their study on failure as a learning tool. The said the difference responses were due to one flight being …