All posts tagged: What are remarketing ads

Credit: Russell Davies/Flickr/Creative Commons

Google rejects ads of Christian publisher

In a statement released on Facebook, Concordia Publishing House (CPH), operated by the Lutheran Church-Missouri Synod (LCMS) denomination, stated that Google had rejected  one of its ads because CPH’s website had Biblical content and referred to Jesus. Formed in 1847, LCMS has two million members and is evangelical in doctrine as is its publishing arm. In an article on The Federalist, Bruce Kintz, the CEO of Concordia said that they were wanting to advertise their Vacation Bible School but were rejected by Good AdWords that places ads on participating websites. Kintz said Google rejected their ad “because of the faith we express on our website.” When Concordia asked for specifics, Google referred to the organization’s Vacation Bible School page stating the “Bible Challenge would clearly need to come down before they could consider us for ads.” The Bible Challenge page referenced several Biblical passages such as: When you pass through the waters, I will be with you; and when you pass through the rivers, they will not sweep over you. When you walk through the …